Content is king. You’ve heard it a million times. But you’re not looking to go viral or become a TikTok star. You just want more people to discover your catering business, trust your team and book you for their next big event.
But when it comes to posting, you hit the same wall as every other founder: since you’re so busy running your business, posting content can become an afterthought. That’s why we created this guide for you.
Here are 30 fresh, easy-to-execute content ideas designed for catering businesses. You can mix and match, repurpose across platforms or stretch this out for months. The goal? Build authority, spark conversation, and turn followers into real clients that drive profitability.
Let’s get started.
Week 1: Show Your Face and Build Connection
1. Introduce Yourself (Again)
Even if you’ve done it before, re-introduce yourself. Share your story. Why you started. What drives your team. People love buying from other people, not businesses.
2. Meet the Team Post
Highlight a chef, event manager or staff member with a short quote and photo. Make it authentic and relatable.
3. Behind-the-Scenes in the Kitchen
Snap a pic during prep. Doesn’t have to be fancy, just real.
4. A Day in the Life
Use Stories or a reel to show what a full event day looks like from start to finish.
5. “Before the Party” Setup Shot
Beautiful setups, empty tables, full trays. Show the calm before the chaos.
6. Q&A Box in Stories
Let people ask anything: about food, events, planning, whatever. Great for engagement and future post ideas.
7. Weekend Wrap-Up
Recap what events you catered, without breaking client privacy. Just a quick post like, “4 events, 312 guests served, 1 happy team.”
Week 2: Build Credibility and Trust
*8. Testimonial Screenshot
Take a real client review and turn it into a graphic or simple post.
9. Client Story Spotlight
Share a short story from a recent wedding, corporate event or party you catered.
10. “What People Don’t See” Post
Talk about the 6:00am food prep, the hours of setup or how your team saved the day behind the scenes.
11. Venue Spotlight
Tag and highlight a venue you love working with. This builds relationships and cross-promotion.
12. “We Believe” Values Post
Share what you stand for: local sourcing, sustainability, inclusive service, creative menusm and whatever defines your business.
13. Vendor Collaboration Shoutout
Highlight a planner, photographer or florist you worked with recently.
14. FAQ Post
Answer a frequently asked question you always get from new clients. Example: “How far in advance should I book my caterer?”
Week 3: Showcase the Food (Without Overdoing It)
15. Dish Feature of the Week
Post one item from your menu with a short description and event context.
16. Behind-the-Scenes Plating
A little plating porn never hurt. Snap the team assembling trays before they leave.
17. Themed Menu Preview
Seasonal? Vegan? Holiday party-ready? Share a sample menu for a specific type of event.
18. Throwback Dish or Event
Resurface a great event or best-seller from last year.
19. Poll: This or That
Post two menu items side by side and ask followers which they’d pick. Boosts engagement fast.
20. Client Favorites List
Top 5 most-ordered items, desserts that always get compliments, or appetizers you can’t keep stocked.
21. What’s New Post
Trying something new? Show it off. A fresh dish. A new table setup. A seasonal menu.
Week 4: Educate, Inspire and Drive Action
22. Mini-Planning Tip
“What to ask your caterer before booking” or “What most people forget on event day.”
23. Event Timeline Post
Share what a catering timeline looks like from inquiry to execution.
24. Booking Update
Let people know your calendar is filling up. Adds urgency without sounding salesy.
25. Resource Freebie Tease
Offer a downloadable sample menu or event checklist in exchange for email signups.
26. Holiday/Event Reminder
“Now booking for Easter brunch” or “Only a few holiday weekends left!”
27. Quote Inquiry CTA
Something simple: “Thinking about a summer event? Get a free custom quote.”
28. Client-Generated Content
Repost a client’s photo or story and tag them (with permission).
29. Quick Video Tip
Film a 20-second video answering a question or giving a tip. Doesn’t have to be overly edited or polished. Keep it simple.
30. End-of-Month Gratitude Post
Thank your clients, team, and community for their support. Adds warmth and keeps your brand human.
Content Doesn’t Have to Be Complicated. It Just Has to Be Consistent.
You don’t need a full-time content creator. You don’t need a plan to go viral. You just need to show up in ways that are true to your catering business and easy for your future clients to connect with.
Use this list to plan ahead, batch-create when you have time and remove the stress from posting. One or two thoughtful posts a week are more than enough to stay relevant and build trust.
At Slamdot, we help service businesses like yours create digital strategies that generate ROI, not just likes. From content support and review management to websites, SEO, and local ads, we give you the systems and support you need to grow.
Want to see how we can help? Contact us today for a free proposal!
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